Content about the female body, intimate health and sexual health is still restricted on some of the world’s largest digital platforms. For us at Aima Sense, the censorship of women’s health is not a peripheral issue, but a reality we face every day. During a meeting with Sweden’s Minister for Gender Equality, Nina Larsson, we had the opportunity to raise the issue, discuss its consequences and explain why we believe it should also be viewed from a gender equality perspective.

Aima Sense was founded to develop solutions in areas of women’s health that have long been overlooked. But since the beginning, we have faced a challenge that extends far beyond our own company: how difficult it can still be to speak openly about the female body, intimate health and sexual health on digital platforms.

Content can be restricted, ads rejected, and words, images or messages relating to women’s bodies and health can be classified as sensitive or inappropriate. This does not only affect the ability to market products. It affects the ability to share knowledge, educate, create conversations and reach people with information about their own health.

We Raised the Issue with Sweden’s Minister for Gender Equality

During Minister for Gender Equality Nina Larsson’s visit to Karlskrona on 4 September 2026, we at Aima Sense had the opportunity to invite Nina to a meeting together with representatives from Almi Sydsverige and the investment network Kick Capital.

A large part of the conversation focused specifically on the restrictions and censorship of women’s health content on digital platforms – and the reality we face as a company when trying to communicate about women’s sexual and intimate health.

This was an issue that Nina Larsson had not previously encountered to this extent. Having the opportunity to share our concrete experiences and hearing that she considers the issue important and wants to take it further meant a great deal to us.

For us, the meeting was an important milestone. An issue we have been fighting since the beginning was brought directly to Sweden’s Minister for Gender Equality.

When Women’s Health Is Censored, the Consequences Are Bigger

Women’s health has historically been underrepresented in research, innovation and product development. At the same time, femtech is growing and more companies are developing products and services specifically for women’s health.

But innovation is not enough if we are not allowed to talk about the problems it was created to solve.

When content about intimate health, menstruation, menopause, sexual health or female anatomy is restricted on social media and other digital platforms, it creates a much broader problem. Companies have greater difficulty reaching their target audiences, healthcare and educational organisations face greater barriers to sharing information, and important conversations risk remaining invisible.

It also creates unequal conditions for entrepreneurship. A company operating within women’s health – often founded by women – may have to navigate restrictions that businesses in many other consumer categories never have to consider.

For us, this raises an important question:

How can we create innovation and change within women’s health if, at the same time, we are restricted in our ability to talk about it?

Censorship of Women’s Health Is Also a Gender Equality Issue

It is easy to view censorship and restrictions on digital platforms as an issue relating to advertising or social media. We believe the issue is much bigger than that.

When content about women’s bodies and health systematically faces greater barriers to visibility, it affects which issues are seen, what knowledge reaches people and which companies are given the opportunity to grow.

That is why we believe the censorship of women’s health also needs to be discussed as a gender equality issue.

During the meeting, we also discussed female entrepreneurship and the unequal access to venture capital. For us, these issues are interconnected. If more women are to be able to build and scale innovative companies, we need to address both access to capital and the structural barriers that can affect their ability to reach a market.

We Will Continue to Talk About What Is Being Restricted

Aima Sense was founded in 2023 by us, sisters Cecilia Lantto Belin and Karin Belin, with the ambition to develop innovation within overlooked areas of women’s sexual and intimate health. We will continue to develop products, share knowledge and highlight the structures that make it more difficult to drive innovation within women’s health.

Because women’s health should not have to be made less visible in order to be given space.

Equal pleasure since 2023.